Quick response (QR) code
A QR code is a two dimensional code that can be scanned and read by smartphone cameras to transfer information. The information can then be encoded to text, add a vCard contact, open a URL or much more.
QR codes can be used on print and collaterals to bring your target audience straight to your:
- Event page
- Social Media Page
- Custom Discount Page
Best places to print a QR Code
- Business Card
- Marketing Collaterals
- Business Magazines
So, by placing them on a business card or other printed collateral, you can digitally pass on your contact details, direct people to a website, send them to a Flickr photo set or Facebook fan page or offer a special discount etc.
Examples on how QR Codes can be incorporated creatively in your advertising: